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Week 4B: Defining YOUR Target Market

My Target Audience

About "A Little Press & No Stress"

My business, A Little Press & No Stress" is designed to provide women with press on nails that easy, time efficient, and stylish for there every day needs. Many people do not have time to go to the nail salon and/or do not want to spend so much money on getting a new set of nails. With my brand, women will be able to get there nails delivered to them in a timely manner at a great price and quality. I wanted to start this business because I myself struggle sometimes to make it to the nail salon because I have so many things going on in my life. Sometimes I find myself at CVS looking for press ons that will fulfill my wants and needs. It's hard to find elaborate design in different shapes and lengths when you are looking at the drug store so I feel that my brand will be easy to access and manageable to buy in bulk if consumers wanted to do so.

Target Consumer 

The target consumer for my press on nails can range from any age because there are so many different lifestyles no matter how young or old you are. I also would strive to have a variety of different designs that are subtle and others that are outgoing. Having the wide variety of designs will entice many different personalities and attract more consumers. Personally I feel like the popular age for using press ons currently is around 18-30 because they have become so increasingly useful for many people. I want to make sure that my brand has great quality and is inclusive for all types of women. 

Business Expansion 

I think that demographically, my business will thrive locally. I think that more and more peopler striving to support local businesses in their areas at the moment and this will help me promote my own. Although I will offer shipping services throughout, starting my own brand will take some time to get my name out there and add good quality consumer feedback as well. Social media will play a major role in this advancement of the brand as I will need to use many platforms to make it known. My goal is that with a successful target audience and social media presence, my brand will expand beyond the local area within a year or two. 

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