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Week 7 Part B: How Other Businesses Use Instagram

My Business v. Their Business 

In looking at my classmates instagrams I was able to see many similarities and differences throughout their feed and how they promote their products. I decided to look at @purpletsunamiclothing and @california_rad_patches in order to find comparisons and differences. An interesting technique that I noticed was used on the patches page was that he utilized a an outside source in order to promote his brand. I thought that this was cool being that TikTok is such a popular platform today and often engages many different types of audiences. An aspect of the Purple Tsunami Clothing brand that I would take into account is the minimalist nature of the page. I think that things remain simple and that it is not overbearing to understand. 

In looking at the different accounts in regards to selling products and offering a service. I think that there are many similarities and many differences as well. In viewing many different pages it was clear to determine that the common ground was gaining profit from something that is valued to them. I think that the accounts I viewed that were more focused on providing a service used promotional techniques such as posting business times, deals, and examples of their performance. On the contrary, I believe that the businesses aiming to sell a product placed their primary focus on how to order the products, what was available, and what new was to come. I think that both require a lot of detail in determining which audience to reach and when to reach them. 

After doing all of this research I believe that I 'do have the ability to better may own account in many ways. I think that the photos and videos on my account can be more creative and inclusive to buy brand. I think that I can also focus more on the primary times to post and how to fully engage my followers in what I am selling. I think that if I am able to make a few adjustments and add my own spice to the account then it has the ability to become a very successful tool in promoting my brand. 

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