Subway v. Hungry Bear Deli Subway Subway has been a popular sandwich chain for as long as I can remember. I was actually as major consumer of the sandwiches growing up and enjoyed eating their food frequently. Subway has major marketing attempts such as using commercials and ads in order to promote their company. Recently, subway has also reached out to professional athletes as a source of promotion in order to amplify their business. For awhile, Subway went through a spell in which their food was questioned and determined as low quality compared to other sandwich shops in the food industry. They have made efforts to revamp their brand and bring a new message to the foods that they are serving. Visiting the Subway website immediately brings a breath of fresh air if you are a previous consumer of theirs. There are promotions that stroll across the screen as soon as you get to the site in attempts to get the consumer engaged in what they are offering. ...
Great point in mentioning the importance of subtlety. It can be very distracting if a business is only focusing on making a connection instead of adding a sprinkle of it to attract potential customers.
ReplyDeleteI like how you mentioned that it does not have to be a huge deal! The added personal touch can be subtle
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