Alexis' CSIT 155 - Fall 2022 Class Blog

 Social Media Advertising  In my experience with social media advertisements, they typically are aiming to promote something specific. The advertisements usually place an emphasis on things related to our interest or referenced from our search history due to the way our apps intertwine with another. This often occurs when we have a conversation with someone around us and then scroll through our feed on instagram and see a promotional ad for exactly what we were talking about. Most of believe that this is the government listening to us but this is the best way for businesses to make their most effective marketing promotion.  When promotional ads are presented they typically do take advantage of the imagery, making it appealing to the eye and attracting consumers to their products. I think that this is one of the most important factors when promoting on social media platforms due to the fact that consumers are typically looking for things that catch their eye. I think anoth...

In researching the available tools this week, I found that there are various amounts of sources in which one has the ability to promote their business. I believe that in our current times, using online collaboration tools has become increasingly popular amongst the business world as so many people are participating remotely. An example of this could be through Microsoft Teams in which there are tools provided in the software that allow you to communicate and take the proper steps in order to enhance the project at hand. For social networking, I looked into what Hivebrite had to offer as it allowed for people to share their knowledge, collaborate, get feedback, and enhance opportunities. With a well organized platform like this, business owners and professionals will be able to efficiently make the neccessary adaptions to successfully  grow their business and brand.  I think that google offers so many tools that people tend to miss out on simply because they did not know that t...

Using Categories  I think that in order for my blog to be most effective, I will need to categorize my content based on what information is being provided. Since I have established my business to promote press on nails my categories could include informational tutorials, new and upcoming ideas, and information regarding the nail business in general. I think that by organizing my blogs into categories it will be easier for me to establish an understanding with my audience regarding what they are looking for. If I were to post within the informational tutorials tab, I would provided information regarding how to apply nails, tips and tricks that I have discovered, and what should be done when applying and maintaining the nails. In the category regarding the new and upcoming ideas that are being established, this portion of my blog will be designed to promote any new ideas or nail designs that I have discovered in order to keep my consumers engaged in the new and improved designs that ...

Personal Touch in Blogs  Each post should be designed to reach a certain goal. Some post are designed to provide information, entertain, or even promote. It is important for one to ay attention to the purpose of their post and how they would like to deliver their message in the most effective way possible. I think that adding a personal touch can be done to every post if you apply it in subtle ways. There are many details that go into making posts and can be altered based on your own opinion of what should be present within the post. I think that sharing facts doesn't always need to be clean cut and can have some sort of personality. I think that making the post too unserious can distract the viewers and make them not fully trust in the information that is being provided to them. The subtle details can be enough to entertain your post. I think that engaging with the audience is an important aspect because you need to build a connection with the people who will be consuming your pro...

 In this weeks Facebook and Instagram posts, I decided to promote the Halloween holiday and promote a flash sale that will be occurring this week. I decided to schedule my posts so that they are spread out from one another and will have a presence each and every day of the week. I also incorporated a lot of the hashtags that dealt with the holiday while still incorporating hashtags that relate to the press on nail company. I feel like using both of these has the ability to reach different audiences that may just be looking for press ons or those who are in the spirit of having their halloween festive attire. I planned my post around the time that it seems my accounts get the most attention with is usually in the night time. So my post will be spread out this week around the 8pm to 9pm hours in order to gan the most recognition. This exercise made me focus even more on posting at the appropriate times and making the right posts. 

Hashtags in Various Accounts   @pressedbycharlotte_ The aesthetic of this account was interesting to me because I enjoyed how simple and consistent each post was. Sometimes it is nice to see a clean feed. Most of the hashtags that are utilize on this account pertain to the nail business in general and are repeated in many different posts. They also utilized the hashtags at the end of the caption in which their were many of them. This account has a wide range of audience as there is a total of 130,000 followers and they range around 3,000 to 8,000 likes on their posts.  @luxxinails This page is based around selling press on nails, as like my page as well. This business utilizes features such as the story highlights, a website in the bio, and a variety of other tools that instagram has to offer. Although this account does not place a heavy emphasis on the use of hashtags in every post, there are some that are full of hashtags in which they are able to reach multiple outlets. Mos...