Alexis' CSIT 155 - Fall 2022 Class Blog

My Business v. Their Business  In looking at my classmates instagrams I was able to see many similarities and differences throughout their feed and how they promote their products. I decided to look at @purpletsunamiclothing and @california_rad_patches in order to find comparisons and differences. An interesting technique that I noticed was used on the patches page was that he utilized a an outside source in order to promote his brand. I thought that this was cool being that TikTok is such a popular platform today and often engages many different types of audiences. An aspect of the Purple Tsunami Clothing brand that I would take into account is the minimalist nature of the page. I think that things remain simple and that it is not overbearing to understand.  In looking at the different accounts in regards to selling products and offering a service. I think that there are many similarities and many differences as well. In viewing many different pages it was clear to determine ...

 I decided to comment on the following classmates posts:  - Pablo Correra  - Jose Mendoza  - MJ TinLing 

I have decided to schedule my posts for the following dates: - Wednesday, October 5, 2022 at 4pm - Thursday, October 6, 2022 at 10am  - Sunday, October 9, 2022 at 12pm    I chose to make couple of different posts to engage my customers. In the first post I gave out some information regarding the different nail shapes that were offered through my business. I also decided to make a post in which I could engage the consumers by way of having them email my business in order to sign up for promotional deals and a first time discount. This engages customers by adding incentives. I also used hashtags in hopes of reaching a broader audience. In my third post I decided to promote a virtual course in creating press on nails in order to gain customer engagement. This also required them to use direct message to reach out to me for a more established connection. 

In creating my own personal business page, I felt that it was important to find something similar to my own business so that I can see what pages had similar features and if they were successful in utilizing these features. I was able to find a couple of different pages that had different goals and purposes for being created. I found the following business pages to be useful in my search: "Nail Design"   Nail Design had a grabbing profile picture that caught my attention and made me want to see what was on their page. They are pretty popular on Facebook as they have 655,000 followers on their page. Most of their posts are videos of different types of nail designs for inspiration.  "Happiness Nails & Spa" I liked this page due to the fact that it is a local and well known nail salon nearby. I feel like although my business is primarily online and not in a salon, I believe that they have very useful tools that they incorporate on their page. They have 7,900 follow...

 Facebook Tools:      Facebook offers many tools in which users have the ability to identify there progress and interactions with the community. Many of these features offer insight as to just how much interest they are getting so that business owners are aware if their promotion tactics are beneficial. Maintaining  a proper appearance and likeness on social media can be crucial to ones business success and vital to determining which they of consumers they will encounter.      An important that is used by face book includes "post reach" in which this allows for the business owners are able to get their post to different audiences within their feed. Many times it is difficult to promote your page unless you ask someone to give you a shout out so being able to utilize post reach will allow your post to reach a consumer through their every day scroll on their feed. It is important to make your post engaging because I myself, ...

My Target Audience About "A Little Press & No Stress" My business, A Little Press & No Stress" is designed to provide women with press on nails that easy, time efficient, and stylish for there every day needs. Many people do not have time to go to the nail salon and/or do not want to spend so much money on getting a new set of nails. With my brand, women will be able to get there nails delivered to them in a timely manner at a great price and quality. I wanted to start this business because I myself struggle sometimes to make it to the nail salon because I have so many things going on in my life. Sometimes I find myself at CVS looking for press ons that will fulfill my wants and needs. It's hard to find elaborate design in different shapes and lengths when you are looking at the drug store so I feel that my brand will be easy to access and manageable to buy in bulk if consumers wanted to do so. Target Consumer  The target consumer for my press on nails can ra...

 Subway v. Hungry Bear Deli Subway  Subway has been a popular sandwich chain for as long as I can remember. I was actually as major consumer of the sandwiches growing up and enjoyed eating their food frequently. Subway has major marketing attempts such as using commercials and ads in order to promote their company. Recently, subway has also reached out to professional athletes as a source of promotion in order to amplify their business. For awhile, Subway went through a spell in which their food was questioned and determined as low quality compared to other sandwich shops in the food industry. They have made efforts to revamp their brand and bring a new message to the foods that they are serving.      Visiting the Subway website immediately brings a breath of fresh air if you are a previous consumer of theirs. There are promotions that stroll across the screen as soon as you get to the site in attempts to get the consumer engaged in what they are offering. ...